marketing Archives

  1. Surface Tension →

    Apple’s strategy, according to Joel Watson:

    They are almost always the last to the party, but they are always the best dressed, the most interesting, the sexiest and the only one everyone remembers the next day.

    I don’t fault Apple for this type of behavior because all they are really doing is letting the other guys take the risks and make the mistakes and gauging public response based on other products before taking all of that knowledge and refining the hell out of their own product before launching it (2 or 3 years after the first one came out).

    It seems to be working.

    (via Daring Fireball)

  2. Lego Overtakes Ferrari as the World’s Most Powerful Brand →

    Never underestimate the power of a brand:

    Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful

    On familiarity and loyalty — I suppose it helps to get them (b)locked in at an early age:

    Lego is the World’s most powerful brand. It scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

    (via Brickset)