For the bands and musicians whose email lists I randomly appear on (a rather long list that it is beyond the scope of this write-up), I try my best to give them the benefit of the doubt, and assume that one of the following is true:
- My email just randomly appeared on their clipboard.
- A friend of mine who thought I would enjoy getting email about this band or musician’s happenings signed me up.
- I signed up for their email list and simply don’t remember signing up. This may or may not have had to do with me drinking too much mead.
- They misread “Yahoo” for “Gmail” on their clipboard, and accidentally signed up the wrong fanboy.
- They generously attempted to sign me up for their “This guy is cool, so let’s send him free CDs, beer koozies, and tickets” list, but accidentally mixed this list up with their email list.
- They signed me up thinking I would be interested in their project because it is some sort of extension of a more interesting project their bandmate was once a member of, whose email list I was once subscribed to.
- They did a mass copy of their friend’s band’s email list for the sole purpose of testing a feature of their email client, and simply didn’t realize it would one day send me an actual newsletter.
- They thought I was a family member, and in an effort to keep their loving family informed of their musical journey, they added me to their email list.
- They know that I have an appreciation for aesthetic band graphics and sans-serif fonts, and that I wouldn’t mind seeing a working example of the latest email newsletter application, even if sending it to me would mean applying a few of their tricks to a project of my own.
- I bought merch from their website for a friend or family member of mine because they are a fan, and when I provided my email so they could send me a receipt, they thought I wanted to know where they would be touring.
This post is part of the thread: Ethics of the Music Business – an ongoing story on this site. View the thread timeline for more context on this post.