Interview with Advocate Cycles Founder Tim Krueger →

The talk surrounding the new mountain bike company, Advocate Cycles, has a theme that Tim’s goal is to build a honest company from the very start, with a focus on quality and not quantity. His business model will certainly be a challenge, but it seems like he has the background to give it an honest attempt.

What was a bit surprising was the business model that the aptly named Advocate Cycles would use. Taking advantage of a specific set of rules valid in his home state of Minnesota, Tim and his wife and business partner Odia started a Special Benefits Corporation. The goal? To donate 100% of their after-tax profits to bicycling related advocacy non-profit organizations.

This article is one of the most detailed conversations with Tim I have read yet. I have wanted to get my hands on their Hayduke hardtail mountain bike since I first read about it over at Dirt Rag, but now I want one even more.

Make sure to check out their Indiegogo campaign. There are still some Advocate Haydukes left for early bidders at $1999 — considerably less than the expected list price of $2650!