Lego Ends Shell Partnership After Greenpeace Video →

Good move, Lego!

Dutch toymaker Lego said Wednesday it won’t renew a contract that marketed toys with the Shell logo and sold Shell-branded toy sets at gas stations.

The move comes after a viral video campaign produced by Greenpeace that protested Shell’s plans for Arctic drilling.

Here is the Greenpeace video, which suggests that “Everything ISN’T Awesome”, unlike the cheerful and upbeat version that has been drilled into all of our heads from The Lego Move: